Marketing business niche - bike advertising
July 20th, 2010
World is going green and you can see it n each and every aspect of modern life: recycling, waste sorting, environmental friendly energy etc. Yet the most popular and common way of being green is to park your car and to ride a bike. This movement is gaining strength each year and marketing agencies can’t just pass by such powerful trend.
Read the rest of this entry »
Touring to save small fashion business
April 22nd, 2010
There’s already quiet a decent collection of unique business ideas for hospitality business and restaurant owners, some interesting ideas for funeral business as well as few good examples of successful small business in other niches. But somehow I never write about fashion business though this market also suffers severe crisis and needs some unusual fresh ideas to make it up till better times. Today I will restore justice and tell about a very creative move that helped one German brand to significantly boost sales.
Read the rest of this entry »
Unusual marketing campaign from Japan - drink & kiss
March 31st, 2010
Japan is a homeland of many weird business ideas (check my post “Bizarre business idea from Japan”) and bizarre products (read “Top 10 most bizarre Japanese products”). But it turns out that marketing campaigns in this country are also quiet far from being ordinary. Check out this great example of how to market your product in an unusual and catchy way.
Read the rest of this entry »
Business and charity - a success formula
January 18th, 2010
Latest researches prove that one of the leading business trend for 2010 is social responsible business combined with charity. Such strategy can be used on any market and here’s one good example how it works in hospitality business.
Read the rest of this entry »
Playboy Wine Subscription Service
January 7th, 2010
People are tend to sin and voyeurism is among most common sins for men. „Playboy Wines” company decided to base all their marketing strategy on this men feature.
Read the rest of this entry »
Light therapy for hungry clients
November 3rd, 2009
Where do we usually search for unusual business ideas? Most probably on the internet: blogs, news etc. Well, there’s another way to fuel your imagination – scientists’ researches. According to latest researches bright light (both natural and artificial) has a great positive effect on human health and mood. Probably this information served as an inspiration for this unusual business niche idea.
Read the rest of this entry »
