June 14th, 2013
According to CB Insights, in 2012 start-ups that are in one way or another dedicated to food and eating patterns, received investments in amount of more than $ 350 million. The market is growing, and it quickly as eating healthy is a very hot trend for the last few decades. Despite the fact that obesity problems are becoming more and more severe in Western world, the majority of people tend to at least try to eat healthier, choose healthier foods and keep an eye on the calorie intake. This means that all projects that make all the above mentioned easier and more convenient are simply doomed to success. And here you have several interesting startup ideas that proved to be very successful and received high media and users attention.
1. HealthyOut (since 2012, New York)
HealthyOut helps to choose a local food establishments that meet your dietary preferences and restrictions. If you live in Manhattan, you can now allow the application to plan your weekly meals, after which the food will be delivered right to your door. Sowing: $ 1.2 million
2. UNREAL (since 2012, Boston)
UNREAL offers a line of sweets that are no worse than usual, but do not contain artificial ingredients, corn syrup, GMOs, preservatives – and, moreover, contain 40% less sugar than the usual candies of leading brands.
3. ZeroCater (since 2009, San Francisco)
Helps companies coordinate meals for employees (“less sugar”, “no olives, please”). Works with a huge database of restaurants and lets you specify any dietary restrictions. $ 1.5 million crop, the service is available in San Francisco and New York.
4. Revolution Foods (since 2006, Auckland)
Revolution Foods chefs prepare daily fresh food for school lunches, using only natural products – and no trans fats, anything fried. Funding: $ 20 million
5. GrubWithUs (since 2010, Venice, pieces. Calif.)
For people who hate to eat alone, GrubWithUs helps to gather a “team” (usually 6-10 people) for a great meal in great company. Users can create and own groups – for example, in honor of some notorious event. This startup idea is a bit strange, but these guys received $ 6.6 million from investors. Not bad, ah?
6. Foodily (since 2010, California)
The social network for people who share recipes with each other. With funding of $ 5 million from Index Ventures.
7. Love With Food (since 2011, the San – Mateo)
The project with a strong social component – a customer orders a box of food, and the LWF donates a certain sum from each purchase to feed people in need.
8. Kitchit (since 2010, San Francisco)
Service match customers who dream of high-quality homemade food with chefs who can provide such service. Currently available only in San Francisco, Chicago, New York and Los Angeles.
9. Dish.fm (since 2012)
Russian startup that provides recommendations for meals and restaurants.
10. Local Dirt (since 2008)
Your place to find and buy fresh, local food directly from the family farm. Local Dirt is funded by the National Science Foundation.
These are just top 10 food startups that received major funding and achieved business success. But there are much more out there and even more appearing each year. This is a truly promising business niche, so if you were thinking about a themed startup, then seriously consider to focus on food.