Sometimes a key to success lies in interesting business idea, but sometimes all you should do is to be flexible and change your business concept according to the circumstances. That’s exactly how Judi Sheppard Misset from Jazzercise reached her business success!
Judi Sheppard Missett, founder and chief executive officer of Jazzercise Inc., has turned her love of jazz dance into a worldwide dance exercise phenomenon. Judi started teaching dance classes in Evanston, Illinois, in 1969 after hanging up her professional dancing shoes after a long dancing career. Soon she was very surprised to found out that women weren’t coming to her classes to learn the precise steps to a dance, but to lose weight and tone up mussels. Being a wise woman Judi didn’t get upset and didn’t try to change the situation. She adapted to circumstances!
In 1977 Sheppard Missett to Southern California and started to bring new concept to life. She picked up the pace, turned up the music, and created a fun class that incorporated dance moves to provide aerobic exercise. The group was soon full and a long waiting list ready. She trained additional instructors to teach the routines she choreographed to get more groups packed. Six years later the business success of her dancing & aerobic classes was so evident, that company started franchising.
Now Jazzercise is based in Carlsbad, California and instructors teach its total-body conditioning program to almost half a million participants each year. The Jazzercise dance fitness program’s aim is to promote total fitness through dance. Instructors lead classes through dance routines that are choreographed to popular tunes. Besides, company now has over 7,500 locations worldwide in more then 30 countries, a clothing line, and an extremely loyal fan base. And all this came out from a simple dance class. One of the most amazing entrepreneurship success stories, isn’t it?
Source: Profitable Business Ideas
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