Marketing business niche – bike advertising

World is going green and you can see it n each and every aspect of modern life: recycling, waste sorting, environmental friendly energy etc. Yet the most popular and common way of being green is to park your car and to ride a bike. This movement is gaining strength each year and marketing agencies can’t just pass by such powerful trend.
Dutch company Zadelhohoesje offer a modern alternative of putting fliers in the windshield of a car – advertising, which is printed on plastic bike seat covers. Such covers help keeping seats dry at the same time informing bike owner about products and services. It’s even possible to target the audience, by choosing a specific bike parking (near the university, for example) or even specific types of bikes. Besides, covers are made of recycled plastic, so this business idea is not only unique and innovative, but also green.
“Bike advertising” is already a part of basic advertising program in such bike-friendly cities like Amsterdam, Berlin and Copenhagen, but there are still so many cities waiting for an unusual business idea like this!



