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9 Jun
2010

Bizarre business: flatulence aromatizer

In times of world economic crisis entrepreneurs have to show creativity and ingenuity to find their place in the sun. Ukrainian perfume company is a perfect example of how to find an unique business niche on quiet conservative market.

„Bezstuzhev & Donskoy” Ltd. came up with a new product – jelly beans that aromatize flatulence (gas). Dmitry Chistilin, company’s PR-manager says that such candies work as an air freshener inside the body. Aroma dragee is made of animal fats and are absolutely harmless for stomach and intestines as well as do not affect digestions. A pack of jelly beans costs about $ 3.25 and has a wide range of aromas: Calvin Klein, Sensation, Clara, the smell of fresh cut grass, flowers etc.

Owners of „Bezstuzhev & Donskoy” are pretty sure that their product will blow up the market and claim that there are already hundreds of requests from retailers. For me it sounds like a truly bizarre business idea, but who knows, maybe it will prove to be commercially successful.

1 Comment

  • please send more info

So, what do you think?