Customization – business trend for 2011

There are business trends that are already in wide use and there are other which only gain strength and has enormous perspectives. Customization is the trend that will surely be on top in 2011. People love customized goods and services, but there are still plenty of things waiting to be presented in customized versions.
Chocomize is the first company that allows customers to create own chocolate bar. You start with your choice of base chocolate: a 56.8% dark, a 33.6% milk, and a white chocolate. On top of that, you can add up to 5 toppings from over 100 choices, which are categorized as nuts & seeds, fruits, herbs & spices, candy, decorations, and other. By the way, Chocomize company didn’t miss another trend – charity: 1% of the cost of each chocolate bars goes to charity foundations. Company’s website was launched only about a year ago, but it already boasts good traffic.
Owners (Nick LaCava, Fabian Kaempfer and Eric Heinbockel) are still making chocolate by their own, but they see Chocomize not as a small niche business, but as a successful business project for ages and already think about hiring assistants. Not bad for a company which hasn’t yet celebrated a second anniversary!




“Customization is the trend that will surely be on top in 2011. People love customized goods and services, but there are still plenty of things waiting to be presented in customized versions.”
Can more?