Unusual marketing tactic – Mixed Emotions cocktail

mixed emotions cocktail 300x233 Unusual marketing tactic Mixed Emotions cocktail

The art of marketing a product is a very demanded talent in times of crisis and decline of purchasing capacities. Most companies have significantly reduced their marketing budget and personnel has to show real creativity to ensure good sales. In March I’ve posted an interesting story about Japanese product Drink & Kiss – unusual marketing campaign and interesting design made it really popular. Now here’s another example of successful marketing tactic.

The new concept by José Luis García Eguiguren, a student from Barcelona in Spain, represents a mix of emotions and vodka – a perfect drink for any occasion. The bottles of a weird shape offer the whole range of emotions such as love, sadness, happiness, fear and anger through colours — red, blue, yellow, black and green correspondingly. There’s nothing truly special in a drink as it is simply a blend of vodka and fruits, but the way it is presented makes me think that this product will definitely gain popularity.

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Tags: Low budget marketing mix, unusual marketing, unusual marketing strategy, unusual marketing trick

6 Comments

Evgeny July 6, 2010 at 2:39 pm

helo I am so intrested in this “mixed emotions coctail” thing and i want to buy it… how exactly can I do it?
please help!
Ordwin Hagen November 2, 2010 at 9:52 pm

Please send information on where & how to purchase Mixed Emotions coctails.
samantha February 4, 2011 at 7:03 am

can I please have the information on where to buy this product
star July 23, 2011 at 4:19 pm

i also would LOVE to purchase this and have been unable to find it for sale. where is it available for purchase?
Ksenia July 27, 2011 at 11:36 am

Unfortunately I have no idea… It should be for sale in Spain, but don’t know if they already started to export these cocktails to other countries.
GEV November 18, 2011 at 10:12 am

Please send information on where & how to purchase Mixed Emotions coctails.