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2010
Unique restaurant marketing concept: stock-market bar
In time of world economic crisis, when people tend to save on all, bars and restaurants and going through hard times. To keep existing visitors and to attract new clients some restaurateurs chose to platform unusual marketing concept and a newly opened Exchange Bar and Grill in NYC is a perfect example.
Exchange Bar and Grill is a stock-market themed restaurant in Gramercy. The prices for its food and drink will be dependent on market demand, meaning that if a lot of people are ordering Tuna Salad its price will be lower. If only a couple of clients chose this dish, then it will be more expensive. Same goes for drinks: a glass of Guinness can cost from $4 up to $8 depending on demand. Prices are changing every minute, just like on a real stock-market.
Wily entrepreneurs from Exchange Bar and Grill perform a unique business idea that surely will grab the attention of new Yorkers and city guests. A bit of creativity and a modern touch (Wall Street is quiet a hot theme right now) will ensure business success!
