Site Search
Categories
- Bizarre business ideas
- Green business ideas
- Home business ideas
- Hotel business ideas
- How to be an entrepreneur
- Low budget marketing mix
- Niche business ideas
- Offline business ideas
- Online business ideas
- Pet business ideas
- Restaurant business ideas
- Success stories
- The Oddities
- Tips for entrepreneurs
- Travel business idea
- Uncategorized
- Unusual gifts
- Unusual things
- What is a business
- Women business club
Recent Posts
- Top 5 teenage millionaires
- Online home based business – laptop skin shop
- First hand interview. Jill Testa, Wedding Ring Coffins: “If you believe in your product, just hang in there!”
- Unique marketing – music & drinking kit
- Sustainable business idea – eco vehicle for parents
- First hand interview. Jack J. Grant, CigaRV: “Some business ideas should never be tried as a full-blown business”
Recommended
Archives
2010
Unusual marketing campaign from Japan – drink & kiss
Japan is a homeland of many weird business ideas (check my post “Bizarre business idea from Japan”) and bizarre products (read “Top 10 most bizarre Japanese products”). But it turns out that marketing campaigns in this country are also quiet far from being ordinary. Check out this great example of how to market your product in an unusual and catchy way.
Japanese company Zima Japan invented an unusual marketing campaign to promote their alcoholic cocktail with „a taste of kisses” – they offer everyone not only to taste the drink, but also to kiss soft and tender silicon lips, which are adjusted to the bottle’s neck.
“Touch … Drink … Imagine. The taste of Zima is the taste of a kiss “- that’s the slogan of company’s original campaign. Don’t have a single doubt about the product’s success!
i have been so surprised on how people go beyong to do the extra ordinary..well perhaps this is a very closed,tight and strong competive society that people live in hence selling their products among many others needs talent of marketing of the highest decree…i believe the idea of this marketing campaighns has really worked…
Would any one give me a concrete reason how on earth you would not notice to look to take a drink that as well there is a KISS…! CONGRATS…!