Interesting restaurant business idea from Holland
March 11th, 2010
Restaurateurs are in constant search of unique business ideas to breathe new life into old restaurant when clients are starting to leave the place. Owners of Instructables Restaurant from Amsterdam found a very unusual way to attract customers – restaurant concept is a total openness and transparency.
Arne Hendrick and Bas van Abel call their place „world’s first open restaurant”. This restaurant doesn’t have a fixed address. To attract more attention restaurant arranges gourmet parties in city’s museum Theatrum Anatomicum of the Waag. Chefs offer not only wine and dine, but also uncover all recipes, share their secrets and tricks. Every client can not only try the chosen dish, but also receive detailed instructions about how to prepare it at home.
The idea of such „open restaurant”, where nothing is hidden from clients, is truly innovative. Thus restaurateurs show their respect to visitors, gain their trust and form a community of loyal customers. Really interesting business idea for the owner of a small restaurant or cafeteria who wishes to introduce a new catchy concept with minimal investments!
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