Playboy Wine Subscription Service
January 7th, 2010
People are tend to sin and voyeurism is among most common sins for men. „Playboy Wines” company decided to base all their marketing strategy on this men feature.
Playboy Wines launched a line of vintage wines with a vintage playboy magazine cover as a label. Any wine connoisseurs can sign up for a monthly deliver of exquisite beverage from this high-end series of limited edition wines. Each wine is limited to 550 bottles per series, and include Gargiulo Money Road Cabernet Sauvignon, RODA Cirsiron, Tenuta Sette Ponti Oreno, and more.
In times of economic crisis companies selling high-end products are suffering severe crisis and only unusual marketing strategy can help to boost sales. This one seems to have great potential and is really deemed to success.
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