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2009
Niche business on funny fashion bras
Sometimes to find an unusual idea for your small business you just have to take a look around with „eyes wide open”. There are a lot of things around that might get new life if you put a bit of imagination and work to improve them or to change their function. That’s the way how Rachel Segal started her own successful niche business on lingerie market!
Rachel, 18-year old American, is the co-owner of a familly company DoodleBra who produce re-designable fashion garment (bras, camis, tops etc.) for girls and young women. One can buy plain white bra and a set of non-toxic washable markers to creat her personal lingerie chef d’oeuvre. Company has already sold over 1000 bras for a price of USD 10 and that’s just the begining as some time ago Rachel had an interview on a national TV which will definitely boost DoodleBra sales.
What can I say? Such stories of successful business encourage to try out even the most bizaree and weird ideas cos there’s always a chance!
