Unique business ideas

The art of business is not to hold company’s positions in times of crisis, but to strengthen them. And here’s one good example of perfect business strategy for hard times!

This Christmas & New Year season in London is guided by strickt economy and John Lewis shopping mall found a way to benefit the situation. They offered elegant, stylish Christmas trees from paper mache. Trial consignment of 2.5 thousand trees appeared in shop in the begining of November and was sold out immideately. I guess the main reason for such success is not the look of paper trees, which is quiet simple, but the concept: cheap and enviromental friendly decoration that perfectly suits the spirit of „Christmas in times of crisis”. Besides, europeans nowadays are very socially responsible and such green business ideas nearly always find their support. Bravo, John Lewis, great idea and excellent output!

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