Interesting restaurant marketing ideas: The Gibson bar
April 7th, 2009
When you arrive to a unknown city and want to go out on Friday evening, how do you choose a bar? I guess we all do it the same way – the more people are hanging around the entrance, the best it should be. Well, there are places, that use absolutely opposite restaurant marketing strategie and you know what? It works!
The Gibson bar in Washington DC have chosen a moto „No queues, no waiting”. They do not advertise themselves a lot. Clients usually stumble upon a door without a sign where beautifully dressed doorman invites them to take a table. There are 48 seats in the bar. Half of them is available for pre-ordering and the other half always waits for sudden visitors. Even if you came to The Gibson when all the tables are taken, you can leave your mobile phone number and waiters send you a short text message as soon as seats are free. That’s what I call an interesting restaurant marketing idea: it makes you feel as you are not just “one of hundred clients”, but a truly VIP person.
The other unique business idea is that you can only have a seat at the bar for up to 2 hours and not more. Maybe it’s not very convenient for clients, but it sure helps to increase the turnover. And it surely adds a touch of exclusivity to the place. All these restaurant promotion ideas make The Gibson a popular place with free of charge advertising (mainly blogs and word of mouth advertising) which is extremely important in times of world economic crisis. If you are a small entrepreneur in restaurant business, then consider using some of these tricks to promote your business.
Related Posts
April 16th, 2009 at 4:53 am
Yes.. totally agree, sometime creativity bring good impact that never predicted .