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2009
World financial crisis: time to fight for clients!
In the times of severe worldwide economic crisis the only possibility to keep your business going is to hold on to the clients – first of all to attract them with new, unusual and unexpected additional services. A good example of such strategy is Dutch insurance company for women Onna-onna (by the way an interesting business niche in insurance business) which launched a completely new service – sms notifications of bad weather conditions.
Whenever weather conditions on roads of Holland reach critic level insurance company sends its clients a short message with warning and advice to avoid these places. All warnings are based on information provided by National institute of meteorology and are free of charge for company’s clients.
Main goal of such innovation is a reduction of car accidents which lead to fewer insurance payments. But it’s also a great low budget marketing idea – to show your clients that you care about them and do all you can for their convenience. Company improves its relationship with clients and at the same time promotes the brand.
This strategy can be adopted not only for insurance business, but also for any other market. Specially, for small business! For example if you have a small shop selling tourist equipment, then you can provide your customers with sms weather forecasts. The only thing you should remember in this case: information has to be useful, otherwise it’ll be a simple spam and will cause opposite reaction – irritation!
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