Nowadays marketing is in the priority list of every company who seeks success and prosperity. There are numerous marketing tactics that really work and help promoting your business but today I’ll mention only one which, from my point of view, does it in a best way – email marketing!

Email marketing is popular with companies first of all because compared to other media investments such as direct mail or printed newsletters, it is less expensive. It lets the advertiser “push” the message to its audience, as opposed to a website that waits for customers to come in. The other important advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Over half of Internet users check or send email on a typical day and it’s really not far-sighted to miss such a unique opportunity to let them know about your products and services.

Unfortunately there is always “the reverse of the medal”… If you want your email marketing campaign to be successful and to have high return on investment, it has to be done on a high technology level. Such level is reachable if you trust this campaign to professional. One of the companies who provide high quality email marketing services is ViperMailer. Among the reasons to cooperate with this company I would mention moderate prices, flexibility and big list of available features.

After opening an account with ViperMailer you can important a contact list from Outlook, Excel and other sources, create different contact groups, manage them, create message content, launch an email campaign and follow it’s results with a help of special system of reports. If you are still not sure whether your company really needs such services – sign for a totally free of charge 30-day Email marketing trial and check the possibilities yourself! After the end of trial agreement you can choose between different Service Plans according to the number of contacts you intend to upload: starting from $24/ per month for up to 1 000 contacts and till $224 for up to 50 000 contacts. There are no setup fees or commitments and you only pay on a per month basis which you can terminate at any time.

And the last, but not least – you can use ViperMailer Email marketing Education and Training center to extend your knowledge of email marketing and make your campaign even more effective.

One Response to “Tips for entrepreneurs #5: Email marketing”

  1. Rhianna Clarke Says:

    These are great tips and would like to add, delivering good content to your subscribers is key to email marketing success. Words are powerful and it’s a skill that takes practice. Here’s a tip - use a writing software such as glyphius that scores your words and allows tweaking as you go. Many exist but this one has a free trial. I’ve improved my writing and confidence level enormously since using glyphius. You’ll be surprised at words you think are positive that do not score highly. Thanks for your great site.

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