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2008
Millions on popcorn
What can be simpler then a corn heated in an air popper? Well, it turns out that using untraditional methods and special approach you can earn a lot of money on this simple thing.
Elk Grove used to work a popcorn seller. He explored this business from inside and one day founded his own company. Elk knew that company’s success depends on his fantasy and decided to avoid being banal.
First he hired some specialists to create new flavours and aromas for his popcorn: cream and onion, barbecue, cheese, nachos, baked apple with caramel etc. But apart from this he also launched production of peculiar gadgets for popcorn fans: air-popper which prepares popcorn on hot air without oil, funny fork which shape was specially designed to pin popcorn, popcorn gift sets and much more.
And you know what? In 2006 Kernel Seasons earned 5 million dollars! This makes me even more convinced that you can make business on any market, selling or producing any goods or services, but you need to forget all the traditional schemes and models and invent your own, unique and innovative.
http://www.kernelseasons.com
