Business in fashion industry: new type of shopping
Seems that the habit of swapping clothes between teenagers shoved someone a great online business idea.
This guy created a virtual boutique – www.swapstyle.com, where you can exchange clothes with other members of community. That’s a real online fashion-party which gives you opportunity to swap or buy clothes, accessories, shoes, make-up and lots of other fashion stuff 24 hours a day. The cost of membership is 20 USD per year and, besides, website owners also earn on advertising.
The moto of this website is „Swapping is the new shopping” and I would personally add „the new business model”.





Hello Ksenia what a good idea would you know if this site could be replicated to suit the French population of teens or is this an exclusively idea protected enterprise. Thanks for your time and look forward to hear from you.
All the best Adrian a Brit in France