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Business in fashion industry: new type of shopping

swapping clothes

Seems that the habit of swapping clothes between teenagers shoved someone a great online business idea.

This guy created a virtual boutique – www.swapstyle.com, where you can exchange clothes with other members of community. That’s a real online fashion-party which gives you opportunity to swap or buy clothes, accessories, shoes, make-up and lots of other fashion stuff 24 hours a day. The cost of membership is 20 USD per year and, besides, website owners also earn on advertising.

The moto of this website is „Swapping is the new shopping” and I would personally add „the new business model”.

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