Tiffany James was only 21 when she decided to start her own business which would help to improve her financial situation as well as give her freedom and independence from an employer.
Her business idea was very simple – she decided to start selling lingerie at home on the party plan. She held her first party at her mother’s home to test the idea and it proved to be a very successful idea.
Today Tiffany’s company is doing over $100 million a year in sales! And it is another example of the well-known fact – sometimes you don’t have to invent a new, innovative business idea, you can just change your approach to the old one.
Actually selling on party plan is the most perspective business model at the moment, because thus you are not only selling your goods, but also the attitude, the atmosphere, the pleasure of shopping. Women can find good lingerie in any shopping mall and it will cost the same or even less then at such entrepreneurs like Tiffany. But shopping at the mall will never give them such positive emotions like a party shopping, when choosing and buying stuff is only a part of fun, together with dancing, drinking champagne and socializing! Besides such friendly, relax atmosphere makes client lose control and they are buying averagely on 20-30% more then they would buy in a shop. Impressing, isn’t it?
So, have you already got business on selling things or plan to start one? Combine your product with this new marketing approach and your success is guaranteed!
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