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2007
Online business for your granny
Do you have a grand mother? Does she like to knit? Can you make a simple web-page? If your answers to these questions are “yes”, then check this low budget idea for your brand successful online business!
For Christmas 2006 the Swiss fashion brand Tarzan, located in Basel, has launched the project NetGranny: NetGranny is a collective of 15 grandmothers who knit socks on demand and sell them online. Customers can choose their favourite granny from a gallery of ‘Grosis, pick the colour and size of their socks and after 2-3 weeks they’ll receive their pair of dream socks made of Swiss quality wool.
Until now, hand knitted socks have been mainly sold on rural markets or in handcraft shops. Distribution via online-shop appeals to the modern urban people, who is used to fulfil his needs on the internet and still loves nothing more than cosy handmade socks. On the other side the grannies, all passionate knitters, have found a vast clientele who cherishes their work.
The idea itself is really innovative – a combination of good old traditions with new modern technologies. But what I like the most about all this is the marketing position that this company has chosen – they don’t just sell woollen socks, they sell granny’s cordiality!
You won’t become a millionaire selling such goods, but I like the idea of selling service, not product. There’s a potential in such approach especially now, when competition is very high and your product has to stand out to be noticed.
http://netgranny.ch
