Million dollar barcode

December 15th, 2007

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There are a lot of simple, common tings in our life which we rarely notice. Barcode is one of such things. These small rectangular pictures are everywhere, but do you pay attention to them? I doubt it. But the group of designers-enthusiasts from Tokyo decided to change the situation and earned the fortune on it!

This creative team turned boring rectangles into real designer’s masterpieces – they make pictures from barcodes. A small detail, which draw your attention to the product and make you smile thus motivating you to choose this product out of the range of similar goods. Quiet a keen marketing trick!

The unique design is developed for each product and will cost you around $4000 and some $400 fee each year. If you choose one of existing designs that are presented in the gallery on company’s web page, then it will be much cheaper - $1500 per barcode. Although Design Barcode company was founded in 2004, they still work only on Japanese market. They already have more then 500 trade marks among their clients so it’s fair enough to say that this business idea is very successful!

Maybe you will be the first one to offer such service in your country?

http://www.barcoderevolution.com/

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