Unusual Business Ideas

The internet payment service provider ChronoPay published a top 10 of most bizarre internet shops in Europe. First place was taken by the Swiss internet shop BlackSocks.com which offer a service of regular delivery of black socks to its clients.

Here’s how company’s founder explain the birth of the idea:
Fresh from university, co-founder Samy Liechti had just started his first job as a junior consultant in an advertising agency. Understandably he was unfamiliar with the customs of the business world.

After a short time he was asked to attend an unexpected business meeting with Japanese partners. Realising the importance of this Samy decided it was appropriate to change outfits. From his mound of black socks, two were pulled onto his feet, then his freshly ironed shirt donned and the tie knotted. Thus, full of pride and self-confidence, he ventured into the meeting.

The business side of the meeting went according to expectations. However upon conclusion the whole delegation was invited to a traditional Japanese tea ceremony. Upon entry in the tea house it became clear that, as is the custom in Japan, shoes had to be removed.

And then it happened. Samuel Liechti’s socks were odd and as if that were not enough, the big toe shined through the fading fabric on his left foot. He would have given anything to bury his head into the dirt of the bonsai pot and disappear!

There was no avoiding that his hosts, as well as his boss, had noticed his cock-up and so Samy sat there in the lotus position, trying to hide his feet, unable to follow the path of the conversation. In his head screamed one thought: damn socks! After he survived this ordeal and was back on familiar cultural terrain, it became clear to him that situations like this could be avoided. Before long the idea of the ’sockscription’ was born.

And here’s how it works:
You choose sock type.
• Calf Socks
• Knee Socks
• Cashmere Silk Socks
• Shorty - The Sneaker Socks

Once you place your order you will receive your first delivery within a few days. Then the remaining deliveries depend on your chosen frequency: 3, 4 or 6 times per year, costing from $ 89.- / $ 45.- / EUR 69.- / CHF 98.-. Please do visit our socks shop now! We do ship worldwide.

Now company also offer a complete lingerie collection. It consists of 3 different underpants and 3 shirts in black or white.

Although the idea of this shop is really odd, it does work! We are used to e-shops which offer hundreds of items of different products, but these guys offer only 1 type of product, but a very useful and essential one. Idea is so unusual, that you are guaranteed to have free of charge publicity in mass media!

But isn’t the only essential thing that can be sold on the internet. There are also ladies tights (which usually tear at a touch), tooth brushes, shaving sets and hundreds of different things waiting for their own, personal internet shop!

P.s. Post is to be continued… (I’ll tell about other bizarre e-shops from ChronoPay shortly)
http://www.blacksocks.com/